Hello! I'm Joannie Goulet. In 2004, I graduated with a diploma in Graphic Design from Cégep de Ste-Foy in the beautiful city of Québec City. After completing my studies, I returned to my hometown in Abitibi-Ouest, where I founded Studio Griffonne in 2014, a small business with big ideas!

Meet Joannie, the Graphic Designer
Design is the art of finding the perfect balance between beauty and function. Just as in nature, where every form serves a purpose while blending harmoniously into its environment, good design should be both visually appealing and easy to read. Lines, colors, textures, and proportions are never chosen at random; they work together to guide the eye, simplify communication, and highlight what truly matters. When aesthetics and functionality are in perfect harmony, they give rise to creations that are not only beautiful to look at, but also enjoyable to use.

Meet Joannie, the Illustrator
As a passionate horticulturist, I find inspiration through observing the wonders of nature. Over time, this fascination has helped shape a distinctive style in my illustrations. The way light interacts with colors and textures, the unexpected details hidden within a flower or on the surface of a leaf, and the iridescent hues found on an insect's wings are all sources of inspiration that enrich my work and give it its unique character. Nature teaches us that things are rarely one grand whole, but rather a collection of small elements coming together to create a rich and vibrant world. Each illustration is an invitation to dream, discover, and experience a touch of magic.